How to Create a Sales Page That Converts?

Curiosity, Community, Celebration!

Sales Page Copy Guide & Checklist

Optimize your sales page copy & ensure it’s crafted to convert

Congrats! You’re creating a sales page, which means you’re selling an offer—that alone deserves a celebration! This document will help you stay on track as you write your copy and offer a few additional tips & tricks to ensure your sales page is set up to convert.

Simply follow the bullet points & check off boxes as you go—if all the boxes are filled, you’re on the right track! If you have additional questions, please don’t hesitate to email me.

Before writing your sales page…

Ideally, you want your offer to be 100% complete (or close to it) prior to writing your sales page. A lot can change during the development process, and you don’t want to constantly be editing your copy.

Remind yourself about the voice for your offer—it can help to create a “word bank” of words & phrases you want to see on the page.

Gather all of your offer info: who it’s for, title, tagline, what’s inside, pricing info, etc. Having all of this handy will help you during the writing process.

Create an outline for your sales page. This will help you stay focused and will make the draft-writing process go a lot smoother.

Formatting & flow checklist:

A few considerations as you map out your sales page

Make CTA buttons clear, large, and impossible to miss (research shows they should be in the center of the page & have a border around them)

Use scannable headers & subheads—readers should be able to tell exactly what a paragraph is about just by reading the header

Stick to 2-3 different (brand) fonts—using too many fonts creates a cluttered & chaotic experience

Utilize “chunking” in your copy—breaking up large sections of text with banners, lists, bullet points, multi-media, etc.

CTA buttons should be abundant—you don’t want people scrolling around looking for a way to opt-in

Have you clearly & concisely…

Information your sales page 100% needs

Explained exactly what your offer is

Shared your “big promise”

Called attention to who your offer is for

Called attention to who your offer is not for

Drawn attention to the problem(s) your offer solves

Explained how your offer solves that problem(s)

Mapped out features and benefits

Handled any common objections

Helped your readers visualize life “after your offer”

Mapped out what’s inside your offer (modules, lessons, downloads)

Shared your story & how it relates to this offer

Shared social proof/testimonials in multiple forms (screenshots, written, video)

Shared pricing & payment options

Shared your refund policy

Answered common FAQs

Shared how to “buy” or “join” (are your CTAs clear?)

After your sales page copy is complete:

Edit at least 2x through—check for grammar & spelling errors, make sure all of the logistical information is correct, and try to tighten your copy as much as possible.

Read it aloud—does it sound like you/your brand, does it make sense, are there any information gaps you need to fill?

Share it with a trusted friend or business confidant—ask for their general opinion, if there were any areas that felt confusing, if they feel anything is lacking, etc.

Chop up your copy and repurpose it for emails, social media, etc.

CELEBRATE!!!!! You’re ready to go live, baby.